Business Archive

Creativity & Associates to Present at Ignite! Conference

- Thursday, April 29th, 2010

FOR IMMEDIATE RELEASE
April 23, 2010
Contact: joan@creativityandassociates.com

Creativity & Associates, whose mission is to strengthen critical thinking and communications skills in schools, businesses and individuals using the techniques of theater, has been chosen to present at Ignite!

In association with the Arts and Humanities council of Montgomery County (www.creativemoco.com), Ignite! is that county’s first creativity and business conference. Engaging and interactive, Ignite! will inspire entrepreneurs, business leaders, artists and visionaries with creative and practical tools for business success.  Now more than ever, businesses need an edge to stand out and sustain growth –  THIS is where creativity comes in!

At Ignite! participants will:

  • Spark business acumen with dynamic keynote speaker Seth Kahan
  • Roll up their sleeves at experiential breakout sessions led by Creativity & Associates and other seasoned pioneers in business creativity and innovation
  • Connect and network with over 200 like-minded creatives, entrepreneurs and business leaders
  • Get fired up under the big top with creative entertainment at the SchmoozeFest Networking Reception following the conference

Registration: http://igniteconference10.eventbrite.com More information available at http://www.creativemoco.com/ignite

Creativity & Associates partners Jimi Kinstle and Bruce Nelson are proud to be included in this June 4 event and will present their workshop based on the principle “W3 / TLC – Who am I? Where am I? What am I Doing?/Trust, Listen, Commit”.  They look forward to taking participants through some simple improvisation games to free up creativity, focus listening and improve communication skills. Based in the core skill of “Yes…and” their hope is to loosen rigid thinking, cultivate a sense of letting go and getting ignited and PLAY!

“Can play at work be useful?  I would argue that it is essential”

- Dr. Stuart Brown from his book  Play

Bruce Nelson and Jimi Kinstle attended Towson University together in the 1980s where they were introduced to improvisation. After college they helped form The Flying Tongues, a Comedy-slash-improv troupe that performed regularly in Baltimore and went on a cross-country tour in 1995. Through their study of improvisation, they learned the basic tenet: “yes, and…” In improvisation, an actor receives what is said (“yes”) and then furthers it (“and”). This principle is easily applied in many aspects of life, including education and business.

Please visit us at www.creativityandassociates.com and get creative!

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Bringing People Together with Improvisation

- Monday, March 29th, 2010

I am thrilled to be a principal with and a co-founder of Creativity & Associates.  Even more thrilling is to conduct workshops and get people excited about what Improvisation can teach them.  Recently I lead a communication workshop using the core Improvisation rule “yes, and…” (receiving what is said “yes” and then furthering it “and”) to help workshop participants improve the way they connect.  If  you are reading this and don’t know what I mean, think of Jazz: That American-born style that begins with a simple bass line, only to be carefully joined by the piano, sax or trumpet (“yes”) with their own rhythm (“and”) in an unrehearsed, spontaneous conversation.

This recent workshop began as they usually do:  There are 15 business professionals, the participants know each other from work, they range in age from 25 to 45 and are from a variety of backgrounds.  And they look scared.  Generally they are not performers and blanch at the idea of having to get up in front of a group and be funny.  They have heard that Improvisation means you have to be quick-witted and know how to crack a joke.  The show-offs in the group are chomping at the bit to take over the stage, the introverts want to run.  What they don’t know is that Improv is about carefully joining another (like our Jazz example above) not hiding from the spotlight and not grabbing the spotlight.

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Yes. And… in Advertising

- Friday, March 26th, 2010

Liberty Mutual – utilizing the “Yes, And…” in commercials.

Presently, one of the best examples of “Yes, And…” in commercials is the Liberty Mutual “Helping Hands” campaign. In the commercial we see a stranger help someone in need, which is witnessed by another stranger who, in turn, helps out another stranger, and so on, and so on. This commercial appeals to the moral barometer within all of us, as there are no barriers in who helps who – black, white, male, female, young, old – everyone takes care of everyone else. How they help varies as well. Sometimes they avoid injury, sometimes it’s just being polite. It appeals to how we, as people, want to see the best in ourselves and others. It supports Liberty Mutual as an insurance company that wants to take care of you. The story is continually furthered and, in the end, it loops back to the beginning, showing the first stranger seeing another stranger helping someone, which inspires them to help someone. Well done Liberty Mutual.

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