Seth Godin’s blog
Joan Weber - Wednesday, April 14th, 2010
Seth Godin’s book “Tribes” had a big impact on my thinking about how people are brought together in contemporary society. We are now linked by our interests and it’s possible to assume a leadership position through a different path than formerly. That’s not to say that old fashioned hierarchy isn’t out there bumbling along. But it’s not very dynamic and it is weighed down by its membership. Tribes already agree with each other and find each other to advance an interest.
My area is arts education. My sub-grouping in that field is theater arts integration. Another grouping of mine is Shakespeare with a sub-grouping of teenagers. Within each of these sub-groups is a world of practitioners looking for a leader.
I learned all that through reading Seth Godin. Well, learning isn’t really accurate, is it? Seth Godin pointed it out to me so I could say, “Oh! I can’t believe I never thought of that before.” I’m glad Seth Godin did and that he told me about it. That’s the thing with tribes. We tell each other our stories as a way of transmitting information and furthering our practice, whatever it is. So, I subscribe to Seth Godin’s blog. Below is the entry for April 14, 2010. It’s a good list.
With so many options in media, interaction and venues, you now get to choose what you expose yourself to.
Expose yourself to art, and you’ll come to appreciate it and aspire to make it.
Expose yourself to anonymous scathing critics and you will begin to believe them (or flinch in anticipation of their next appearance.)
Expose yourself to get-rich-quick stories and you’ll want to become one.
Expose yourself to fast food ads and you’ll crave french fries.
Expose yourself to angry mobs of uninformed, easily manipulated protesters and you’ll want to join a mob.
Expose yourself to metrics about your brand or business or performance and you’ll work to improve them.
Expose yourself to anger and you might get angry too.
Expose yourself to people making smart decisions and you’ll probably learn how to do it as well.
Expose yourself to eager long-term investors (of every kind) and you’ll likely to start making what they want to support.
It’s a choice if you want it to be.